Will was the agency selected to develop the communication and decoration of the Mateus Rosé Sailing Cup space, at Gaia’s Marina. The event was organized by BB Douro in which Mateus Rosé was the main sponsor.

The identity created was based on a strong concept, a striking image that would follow the entire event, from the poster to the reception and prize-giving area of the regatta. Thus, carrying all the emotion of the regatta ashore.

The display mirrors the movement inside the boats propelled by the wind that shapes the sails, stylized sails that are present in all the building’s decoration. Giant pieces of a Mateus pink sail shaped lined the Gaia Marina building, making it distinctive and totally integrated with the regatta themed event.

The event’s poster, sailing Party poster, exterior decoration, total grandstand decoration, staircase floor graphic, t-shirts, event signage, DJ table and Mateus bars were made by Will Creative Consulting.