{"id":5204,"date":"2021-07-19T22:15:44","date_gmt":"2021-07-19T22:15:44","guid":{"rendered":"https:\/\/will.pt\/index.php\/project\/super-bock-beer-challenge\/"},"modified":"2021-12-14T09:28:43","modified_gmt":"2021-12-14T09:28:43","slug":"super-bock-beer-challenge","status":"publish","type":"project","link":"https:\/\/will.pt\/en\/project\/super-bock-beer-challenge\/","title":{"rendered":"Super Bock Beer Challenge Decoration Vidago Palace"},"content":{"rendered":"

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Super Bock Decoration Beer Challenge
Vidago Palace<\/h1>\n

Environment \/ Communication<\/p>\n

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Super Bock introduced us a new challenge to create a space with a theoretical and practical side in which we could taste and learn about Beer Culture in a fun and captivating way. The target was none other than their own employees.
Will’s solution was to completely transform a room into a bar with a beer d\u00e9cor. In the centre of the room, we designed and built a “Save the Brewer” bar, decorated with materials from the world of beer such as crates, barrels, and burlap bags with raw materials. During the event, 4 essential points were explored as a main approach to beer culture: style, origin, process, and tasting.<\/p>\n

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The concept of the event was based on the legend that the punishment for creating a bad beer was to drown the brewmaster in his own beer. In this way, the event could be divided into three stages:<\/p>\n

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  1. The brewer presents a bad beer. He demonstrates
    reduced knowledge and consequently recipe failure.<\/li>\n
  2. New chance for the master! This time, he studies and acquires skills.<\/li>\n
  3. Hands on! He tastes, feels, makes choices, and risks until he succeeds.<\/li>\n<\/ol>\n

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    So, in the first phase a Quiz on brewing culture was held with the goal to alert the participants that their knowledge needs to be improved. In the second phase, a brief presentation took place in the relaxed atmosphere of the bar in order to learn more. Finally, in the third phase, guests participated in a set of challenges, designed and built especially for the event, exploring the five senses in order to deepen their knowledge.<\/p>\n

    The outcome? 80 brewmasters, heart and soul!<\/p>\n

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    \"\" Other Projects<\/h1>\n

    [\/et_pb_text][\/et_pb_column][\/et_pb_row][\/et_pb_section][et_pb_section fb_built=”1″ fullwidth=”on” _builder_version=”4.4.4″ custom_margin=”||||false|false”][et_pb_fullwidth_portfolio include_categories=”all” show_title=”off” show_date=”off” zoom_icon_color=”rgba(0,0,0,0)” hover_overlay_color=”rgba(0,0,0,0)” _builder_version=”4.4.4″][\/et_pb_fullwidth_portfolio][\/et_pb_section]<\/p>\n","protected":false},"excerpt":{"rendered":"

    [et_pb_section fb_built=”1″ _builder_version=”4.4.4″][et_pb_row module_class=”projeto_titulo” _builder_version=”4.4.4″][et_pb_column type=”4_4″ _builder_version=”4.4.4″][et_pb_text _builder_version=”4.4.4″ text_font=”Gotham Book||||||||” text_text_color=”#999999″ text_font_size=”16px” header_font=”Gotham Bold|500|||||||” header_font_size=”32px” hover_enabled=”0″] Super Bock Decoration Beer ChallengeVidago Palace Environment \/ Communication [\/et_pb_text][\/et_pb_column][\/et_pb_row][\/et_pb_section][et_pb_section fb_built=”1″ fullwidth=”on” _builder_version=”4.4.4″][et_pb_fullwidth_image src=”https:\/\/will.pt\/wp-content\/uploads\/2021\/05\/image1-4-scaled.jpg” title_text=”image1″ _builder_version=”4.4.4″][\/et_pb_fullwidth_image][\/et_pb_section][et_pb_section fb_built=”1″ _builder_version=”4.4.4″ custom_margin=”50px||50px||false|false”][et_pb_row _builder_version=”4.4.4″][et_pb_column type=”4_4″ _builder_version=”4.4.4″][et_pb_text _builder_version=”4.4.4″ text_font=”Gotham Light||||||||” text_text_color=”#828282″ text_font_size=”16px” width=”800px” module_alignment=”center”] Super Bock introduced us a new challenge to create a […]<\/p>\n","protected":false},"author":1,"featured_media":5911,"comment_status":"open","ping_status":"closed","template":"","meta":{"_et_pb_use_builder":"on","_et_pb_old_content":"","_et_gb_content_width":"","inline_featured_image":false,"footnotes":""},"project_category":[31,30],"project_tag":[],"class_list":["post-5204","project","type-project","status-publish","has-post-thumbnail","hentry","project_category-communication","project_category-environment"],"yoast_head":"\nSuper Bock Beer Challenge Decoration Vidago Palace - 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